Case Study



Zara is a Spanish fast fashion clothing and accessories retailer. The company was founded in 1975 by Amancio Ortega and Rosalia MeraThe legend began ,when Ortega established a dress making factory in 1963 under the name of Inditex. The success of his foundation led him to the path of retail market for which he had a vision unmatched. Ten years after having set up a factory Ortega with Rosalia Mera started a small store called Zorba, which he had to rename as ZARA. Marking the year 1975 for a store setup, the investment was merely nothing and yet another feather was pulled out of Spain’s hat which has made a remarkable name all across the globe.

After setting up the first store in A Coruña, Galicia, in Spain, ZARA slowly expanded its empire in the rest of the country. In 1988, it was later launched in Portugal and the year after that in 1989 ZARA made it to the United States of America.

Today, Zara has close to 6500 stores across 88 countries around the world.

              “Wear clothes that matter


ZARA is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability.  


Zara core values includes “beauty, clarity, functionality, and sustainability.” The company uses these as the guiding principles in its operations. As a fashion company, Zara acknowledges the importance of fostering progressive cultures to stay alert and updated with market demands.


The target market is composed of men and women, 18-40 years of age, with mid-range incomes. The target customer is very fashion forward and trend conscious, residing in an urban area. They are either shopping for themselves or for their children.